15 Must-Read Books for Those Seeking Success This Year

Reading is one of the
most effective ways of learning from others. Mentors write books to offer their
life experiences to others, and gaining that knowledge can help you tremendously:
Knowing that others have faced challenges similar to your own can help you gain
a better perspective on what’s going on in your business.

A book that teaches
you to become a better leader and entrepreneur is a valuable resource, so we asked
15 members of YEC which books they would recommend to people wanting to find
success in the coming year. Which titles will you add to your reading list?

1. The Alter Ego Effect

The new year is all
about reinventing yourself and taking a step forward into the future. In The Alter Ego Effect: The
Power of Secret Identities to Transform Your Life
, author Todd Herman suggests that we add another element:
creating an alter ego to boost our confidence and skills. Just as Clark Kent
has Superman inside him, we all have a hero inside of us that is waiting for
the time to put on a cape. I fully endorse this book so that everyone can
unlock their potential.

Duran Inci, Optimum7

2. Accidental Genius

Accidental Genius: Revolutionize Your Thinking Through Private
by Mark Levy is a book that describes
the power of “freewriting.” Freewriting is the technique of writing
continuously, without editing, for a fixed period of time. It allows your mind
to expel “junk thoughts” before paving the way for truly brilliant and creative
thoughts. This is a great book for anyone who needs to find creative solutions
or wants to improve their writing in general.

Syed Balkhi, WPBeginner

3. Essentialism

You won’t fulfill your
dreams, change the world or make an impact if you’re simply reacting to
everyone else’s expectations and requests through a bombardment of emails, meetings,
calls and commitments. Essentialism:
The Disciplined Pursuit of Less
by Greg
McKeown is a great guide for narrowing your efforts in order to proactively
control your day so you can spend more time on what will produce the most
success and happiness.

Konrad Waliszewski, TripScout

4. The Digital Transformation

Every small-business
owner should have a copy of The Digital Transformation Cookbook: How to Transform Your
People, Process, and Data
by Maulik Shah.
This book explains the benefits of digital transformation and shows how small
businesses can develop and implement a digital transformation strategy that’s
affordable and realistic.

Kristin Kimberly
, Marquet Media, LLC

5. Choose to Win

I enjoyed the book Choose to Win: Transform Your
Life, One Simple Choice at a Time
by Tom
Ziglar. One of my favorite aspects of this book is that Ziglar talks
extensively about how making seemingly insignificant changes in our lives can
have a big impact on our future. People might make better choices if they are
able to see the benefit of making a small change today.

Chris Christoff, MonsterInsights

6. Big Magic

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert is all about the habits, attitudes
and approaches people should take in order to live their most creative life.
And while this book is often recommended to artists, writers and other creative
people, it’s also perfect for business owners that want to approach their
everyday lives with more mindfulness and passion.

, OptinMonster

7. Subscribed

Subscribed: Why the Subscription Model Will Be Your Company’s
Future—and What to Do About It
by Tien Tzuo
talks about the subscription model, how businesses are shifting into the
subscription economy and how to shift your own company, too. This book is a
must read if you want to find success in the next year.

Alfredo Atanacio, Uassist.ME

8. You Are a Badass

You Are a Badass: How to Stop Doubting Your Greatness and
Start Living an Awesome Life
by Jen Sincero
is wildly popular and for good reason. Sincero breaks down why readers are
better than they think at accomplishing what they want and reaching their
goals. By learning self-confidence, you’re able to better lead yourself in the
right direction and make your dreams a reality. It also helps break down the
notion that all successful people are always confident in themselves, which isn’t

Stephanie Wells, Formidable Forms

9. The Success Lie

The Success Lie: 5 Simple Truths to Overcome Overwhelm and
Achieve Peace of Mind
by Janelle Bruland
helped me grow on a personal and professional level. Bruland covers how we hold
ourselves back by creating objections and overwhelming ourselves. Additionally,
there are plenty of great details about how to find success when your business
or ideas are far from mainstream.

John Turner, SeedProd LLC

10. Getting to Yes

Everyone needs to have
negotiation skills. Most people think of negotiation as an “us versus them” situation.
Getting to
Yes: Negotiating Agreement Without Giving In

by Roger Fisher and William Ury shows how you can find common interests that
lead to great outcomes for all parties. This is an excellent book for business
owners who want to have a better relationship with their partners and

Blair Williams, MemberPress

11. The Power of Habit

Your habits make up
your days, which make up your routines, which make up your life. If you aren’t
good at forming healthy, solid habits, then it’ll prove difficult to be
successful. The Power of
Habit: Why We Do What We Do in Life and Business
by Charles Duhigg helps me stay focused on my habits and reset them
when I need to so I’m constantly bettering myself.

Jared Atchison, WPForms

12. Entrepreneurial You

The most memorable
book I read in 2019 was Entrepreneurial
You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive
by Dorie Clark. Revealing new business opportunities isn’t
just a means to generate additional income, but rather exploring new channels
for connecting with your audience, self-improvement, and both personal and
professional development.

Mario Peshev, DevriX

13. The Replaceable Founder

The Replaceable Founder by
Ari Meisel begs the question: How much notice do you need to give your team to
take a last-minute vacation? How much notice would they need to give you? If
the answer is longer than 48 hours, this is a big red flag, and means that
there are bottlenecks within your company that are preventing you from
communicating effectively and having redundancy and safety in the organization.

Rachel Beider, PRESS Modern Massage

14. The Third Door

The Third Door: The Wild Quest to Uncover How the World’s
Most Successful People Launched Their Careers

by Alex Banayan is all about how to pave your own way into success and that
taking the unconventional path can pan out in your favor. It’s always good to
have a plan and execute, but sometimes you need to zigzag instead of going in a
straight line. If you want to find success, this is a great read to get you
inspired and motivated to do whatever you need to do.

Jared Weitz, United Capital Source Inc.

15. The Happiness Project

One hitch of starting
a new year is that all the energy we have for a resolution fizzles out
eventually. Gretchen Rubin is a remarkable writer and podcast host. She wrote The Happiness Project as part memoir, part self-help book about goals she set—12
projects for every month of the year. Decluttering her space was the simplest,
while increasing happiness was the hardest. Eye opening and introspective!

Patrick Barnhill, Specialist ID Inc.

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